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Safety Training Videos Help Protect 'Human Capital' and Shield Employers From $1 Billion in Costs

By Mark Woeppel

Business owners and managers make many investments to keep their facilities safe, including high-tech security cameras, low-tech chains and locks, and everything in between. But with workplace accidents generating expenses of more than $52 billion per year, no financial outlay is more important than the dollars spent on protecting the well-being of people, property, and productivity through safety training and education.

For many companies, training videos are the answer. Safety training videos motivate employees to re-dedicate themselves to a safe work environment and stay up-to-the-minute with the latest and best practices for an accident-free workplace. "We created Safety-Video.com to give businesses a one-stop source for employee training videos," explains Mark Woeppel, President and CEO of Pinnacle Strategies, the company behind Safety-Video.com.

"Our library includes titles on health safety, fire safety, forklift safety, road safety, electrical safety, and other workplace hazards that are costing businesses money...a lot of money...each year.

The Direct and Indirect Cost of Accidents

The latest Liberty Mutual Workplace Safety Index report underscores the high cost of an unsafe environment. The report states that improving workplace safety is a key strategy for reducing direct costs resulting from workplace injuries. The direct costs that are stripping businesses of their profits include medical expenses, workers' compensation payments, and costs for legal services in the event of a lawsuit.

Direct costs are just the beginning of the 'price' of an unsafe working environment. Workplace accidents trigger a range of indirect costs including repairs to damaged equipment and property, hiring and training of replacement personnel, as well as costs associated with lower employee morale and absenteeism that is common in a work site that is considered unsafe.

"Safety training videos can be an important factor in reducing these costs through education," says Woeppel. "For companies with a bottom line focus, education and safety training videos are wise investments in asset protection since they protect the most important business asset of all...human capital."

Educates New Employees, Re-Educates Veterans

Companies that have a safety training video library have the ability to deliver on-demand training to new employees. This is especially valuable when a business has a great deal of employee turnover. "When new workers come on board, a safety training video quickly brings just-hired employees up to speed regarding company practices and procedures," he says. "This makes everyone safer."

Training videos have also been proven to be a valuable tool for offering 'refresher courses' to veteran staffers whose sensitivity to workplace safety may have waned during their employment.

A study by Missouri Employers Mutual Insurance revealed that approximately two-thirds of the employees who participated did not believe that a workplace injury could eventually happen to them. 75% of workers surveyed admitted that they could be more safety conscious at work and more than 95% said they should take a more proactive role in preventing injuries.

But perhaps the most troubling statistic is that 95.7% of these same workers stated that the responsibility for creating a safe work environment belongs to management. Woeppel agrees. "It's up to management to 'bulletproof' their facilities against safety problems, as well as to educate their employees about how to keep themselves safe."

Safety training videos are the answer.

Mark Woeppel is the owner of Safety-Video.com, devoted to improving safety through education. At safety-video.com, you'll find fire safety training videos and other types safety videos

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